Why do companies spend so much advertising on TV’s and Radio?

Advertising is shifting from the traditional to the digital form. Adverts on TV and radios are becoming increasingly ineffective with time. Though your ad may be played on air, it is less likely that the viewer will actually stay to listen or watch due to the fact that especially the youth are now spending more time on social media than listening to the radio or watching TV.

Let me introduce you to a much modern format of advertising which has become the most sought after these days. Digital marketing has come to replace the traditional form of marketing you know.

Digital Marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The basic rule of marketing is to concentrate an AD or the sale of a product where there is a higher concentration of likely buyers. Since many and various
research has proven that people especially the youth spend more time on their phones and on the internet, it is imperative to factor digital marketing into your marketing mix. It is a perfect place for any business seeking to reach a wider audience to target. With digital marketing the products are in “the face” of the customer bringing in much more conversions. Also, digital marketing helps you to directly target people you want to and also provides you with numbers on how many people have seen your ad.

We, at Socially Easy, help individuals, companies and organisations to effective run a digital marketing campaign that drives sales and productivity. From brand awareness to social media marketing to SEO, we help organisation to reach a greater audience. Socially Easy is the Mecca of Digital Marketing. Contact us for your digital marketing solutions.

Cost savings marketing solutions for individuals, companies, churches and organisations.

Contact us on [email protected] and on 0551898300


By Frimpong Prince
Media Relations and PR manager,
Socially Easy, Kumasi