A fan has thrown in a word of caution to Nana Appiah Mensah, CEO of creative arts and entertainment conglomerate, Zylofon Media and Investment Company, Menzgold.
In an instagram, NAM One as he is affectionately known shared a private message received from a fan on the photo/video sharing platform — cautioning him to stop investing in celebrities since it is a bad investment which does not accrue sufficient benefits.
According to the fan, celebrities do not add anything “substantial” to his investment and would only collapse his business as the case of Glo who failed woefully in Ghana even after undertaking heavy investments in celebrities.
The post however garnered enough comments, with people including some celebrities sharing their opinions on the subject.
Captain Planet of 4X4 fame who was not happy about the suggestion commented
Whoever u r pls mind ur own business. What makes u think this great business man doesnt know how to invest his money n if i may ask, r u the one to show him where to invest his money n where not to invest his money. He is not an illiterate he knows what he is doing so pls mind ur business . If u r saying glo has failed doesnt mean he is also going to fail. MIND YOUR OWN BUSINESS . This man is old enough to choose between the devil n the deep blue sea so mr. man MIND YOUR OWN BUSINESS. Showbiz = 50% show 50% business.
Nana Appiah Mensah however reacted to the message, stating that arts is indeed a profitable venture and its success/failure depends on who is in the helms of affairs.
He wrote
Based on the many comments on the subject as to whether or not; ARTS IS A LUCRATIVE VENTURE? the million and one answers all lies in ZYLOFON CASH. This system shall create an arts regime where all artists, managers, beat makers, even backing vocalists, songs/script writers, promoters/marketers, dancers/choreographers, most importantly investors, nationals or expats and ALL RIGHT OWNERS would earn hard Cash???? for the usage of their creative materials/properties by a means called ROYALTIES, which is pivotal in the creative arts enterprise worldwide. I’m glad by yesterday’s topical discussion, following the many views, it emerged evidently clear that we have a very sensitive grave problem in our arts industry, identifying the problem is half the solution. Most importantly, lets dispel the misconception that, artists or as most people prefer to call them “celebrities” aren’t interested in investors having returns on their investments, I know they do, at least all the Zylofon signees does. They all wish investors can earn and earn many more, just so others can follow suit except that, they can’t help it as they have a very minimal role to play in the realization of that desired goal. Their job is to create and produce/record and I know all artists in Ghana discharge that burden happily and enthusiastically. The deficit here is an effective, efficient and very potent SYSTEMS & STRUCTURES that would be utilized to monetize the works these fine, hardworking and very committed Ghanaian artists or celebrities take lots of pains sacrificing many days and sleep times at nights recording. For example; @beccafrica and @stonebwoy gave Zylofon an album each ( a product ) to sell in other to split shares as agreed. At that point, their job is done. Therefore for anybody to say or even think that, these guys are lazy, insensitive, not committed, bent on causing losses or not great investments would be an unfair assertion to make and that misconception must be dispelled forcefully. All Ghanaian artists and celebrities are well talented and are worthy of any investment. I urge all Artists to be of good cheer and encouraged. Hope is here. I SHALL FIX THIS INDUSTRY, SO HELP ME GOD.????
Zylofon Media has signed five musicians – Kumi Guitar, Becca, Stonebwoy, Joyce Blessing and Obibini – to Zylofon Music, together with several Ghanaian actors.
